A few years ago regulation of the online casino industry intensified. It was then opined that due to the heavy costs introduced by regulation the way forward in the industry would be through mergers and acquisitions. The industry saw some big ticket mergers like Bwin.Party. At the same time the bigger online casino groups like Fortune Lounge, Casino Rewards and 32Red have been acquiring smaller brands.
The Fortune Lounge group has just announced the takeover of three online casinos of the Jackpot Factory group. These are All Slots, All Jackpots and Wild Jack. There were rumors floating to this effect but now some concrete evidence is available in the public domain.
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Fortune Lounge Acquires Jackpot Factory Online Casinos
There does not seem to be any formal communication from either of the two online casino groups involved. There is a blog post acknowledging the acquisition at the web site of Euro Palaceonline casino. This is a lesser known Fortune Lounge brand that was acquired some years ago. However, players and visitors to the web sites of the erstwhile Jackpot Factory online casinos will notice that they now offer the latest Fortune Lounge monthly promotion Mister Chef and subscribe to the Rewards loyalty program. All Slots, All Jackpots and Wild Jack are listed as member brands at the Fortune Lounge web site.
The Euro Palace blog post states that the new online casinos will now share the common Fortune Lounge vision for providing quality and entertaining gaming and rewarding customer experience. The blog pointed out that the Fortune Lounge group has been serving the online casino industry for the past 18 years and therefore has accumulated both experience of the industry and respect of the players.
Fortune Lounge will operate All Slots, All Jackpots and Wild Jack as ongoing brands. It will not want to lose out on the brand equity and customer base of these online casinos. Both these online casino groups are licensed by the Malta Gaming Authority so that takes care of any regulatory issues. Both groups are powered by Microgaming. So players will not lose out on their favourite online casino games as a result of the switch. The login details will remain unchanged so there will be no inconveniences of registering again. It will be pretty much business as usual for the existing players. As of now, new players have the same welcome bonus.
About The Fortune Lounge Group
The Fortune Lounge group operates 11 online casinos.
- Royal Vegas (started)
- Platinum Play (started)
- 7 Sultans (started)
- Vegas Palms (started)
- Euro Palace (acquired)
- Piggs Peak (acquired)
- Red Flush (acquired)
- Casino LaVida (acquired)
- All Slots (acquired)
- All Jackpots (acquired)
- Wild Jack (acquired)
Fortune Lounge runs a common promotion across its brands every month. The April promotion is Mister Chef. It offers a €15,000 Fine Dining Experience to one winner and a share of a €200,000 prize pool to others. The prizes will be disbursed as free spins, rewards points, deposit bonuses and free credits.
Every summer Fortune Lounge runs a luxury cruise online promotion. The promotion has already seen six seasons. Through the course of a few months players can win double tickets to a luxury cruise along with other prizes. The cruise winners have a gala time together hosted by a Fortune Lounge representative and can win several additional prizes on board.